Nutritional supplements and nutraceuticals now make up a huge and expanding sector of consumer spending. In the United States spending in this area is estimated to in the region of twenty-five billion dollars a year. Affluent consumers, particularly baby boomers, are a key demographic that is driving this market. The following is a brief overview of some popular products and their positive health benefits.
Blue-green algae and green foods: products such as chlorella, spirulina, barleygrass and wheatgrass have a powerful anti-inflammatory effect and are exploding in popularity among health-savvy consumers. They all contain very high concentrations of the compound chlorophyll, which in addition to the benefits already mentioned, also oxygenates the blood and has a strong deodorizing action.
Fish oil: much scientific research has demonstrated the positive effects of fish oil on human health. It is easily one of the best nutrients for all-round health. Among other things, it is beneficial for bone health, inflammation, brain health and has demonstrated anti-ageing effects. What is more, good quality fish oil is an inexpensive and widely available product.
Coenzyme Q10: this anti-oxidant powerhouse is relatively new to the supplement scene and is deserving of its huge popularity. Its main effects are on the mitochondria of the body's cells. This helps the body with energy production and is also thought by some researchers to aid with extending lifespan.
Curcumin: the promise shown by this ancient spice as an anti-cancer agent has made headlines in recent years. It is also a powerful anti-inflammatory that can be of great benefit to those suffering with inflammation-related health issues. It is thought to do this by reducing or inhibiting levels of an enzyme known as COX-2. It is also thought to assuage inflammation by stimulating the adrenal glands to release more of the natural steroid cortisone.
Pro-biotics: huge numbers of middle-aged and older people in the US suffer with poor digestive function. Symptoms such as gas, constipation and bloating are indications that one's digestive system is not working well. This is often due to a lack of good bacteria in the gut. This can be remedied by taking a pro-biotic which will replenish intestinal flora and help restore optimal digestive function.
Glucosamine sulphate: this is one of the most popular supplements with older people, and with good reason. It is a substance that naturally occurs in healthy cartilage and has been shown to relieve joint pain, improve mobility and help slow osteoarthritis-related damage to the joints. This compound may however interact with drugs such as diuretics and blood thinners so it is important for those considering taking it to consult their physician first.
The market for these kind of nutritional supplements and nutraceuticals is expected to continue growing. The developing demand for them in markets such as China demonstrates how people everywhere are taking a proactive role in their health. By bolstering their intake of crucial nutrients they can be sure they are giving themselves a better chance of excellent and lasting health.
Blue-green algae and green foods: products such as chlorella, spirulina, barleygrass and wheatgrass have a powerful anti-inflammatory effect and are exploding in popularity among health-savvy consumers. They all contain very high concentrations of the compound chlorophyll, which in addition to the benefits already mentioned, also oxygenates the blood and has a strong deodorizing action.
Fish oil: much scientific research has demonstrated the positive effects of fish oil on human health. It is easily one of the best nutrients for all-round health. Among other things, it is beneficial for bone health, inflammation, brain health and has demonstrated anti-ageing effects. What is more, good quality fish oil is an inexpensive and widely available product.
Coenzyme Q10: this anti-oxidant powerhouse is relatively new to the supplement scene and is deserving of its huge popularity. Its main effects are on the mitochondria of the body's cells. This helps the body with energy production and is also thought by some researchers to aid with extending lifespan.
Curcumin: the promise shown by this ancient spice as an anti-cancer agent has made headlines in recent years. It is also a powerful anti-inflammatory that can be of great benefit to those suffering with inflammation-related health issues. It is thought to do this by reducing or inhibiting levels of an enzyme known as COX-2. It is also thought to assuage inflammation by stimulating the adrenal glands to release more of the natural steroid cortisone.
Pro-biotics: huge numbers of middle-aged and older people in the US suffer with poor digestive function. Symptoms such as gas, constipation and bloating are indications that one's digestive system is not working well. This is often due to a lack of good bacteria in the gut. This can be remedied by taking a pro-biotic which will replenish intestinal flora and help restore optimal digestive function.
Glucosamine sulphate: this is one of the most popular supplements with older people, and with good reason. It is a substance that naturally occurs in healthy cartilage and has been shown to relieve joint pain, improve mobility and help slow osteoarthritis-related damage to the joints. This compound may however interact with drugs such as diuretics and blood thinners so it is important for those considering taking it to consult their physician first.
The market for these kind of nutritional supplements and nutraceuticals is expected to continue growing. The developing demand for them in markets such as China demonstrates how people everywhere are taking a proactive role in their health. By bolstering their intake of crucial nutrients they can be sure they are giving themselves a better chance of excellent and lasting health.
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